January, 1922, The National Geographic Magazine, Volume 41, By National Geographic Society (U.S.)
A Half Century of SERVICE
This year The Equitable Trust Company of New York begins its second half century of service. F ounded in 1871, as the Traders Deposit Company, The Equitable has built for itself a distinctive place in the life of New York and the nation.
Old in years but youthful in- spirit, conservative in management but progressive in ideas, mindful of tradition but unafraid to pioneer, great in resources but not too great to lose the human touch, never confusing dignity with aloofness and conceiving of bank service as public service—this is The Equitable of today.
And as we begin our second half century, we are proud of our record of honorable and useful service in national and international finance; and of the intimate place we have in the lives and everyday affairs of our depositors.
"Equitable Service" is the name of a booklet telling something of the services and spirit of this bank. We shall be glad to send you a copy immediately upon request.
The EQUITABLE TRUST COMPANY